One of the more important goals of leadership is building a culture of success. This includes success for the company and its stakeholders as well as for company employees. Successful employees contribute exponentially to a successful company. For a company looking to build a culture of success, the process comes down to making sure three key areas are in alignment. 

Your culture comes down to three things.

• What you say it is.
• What your customers and vendors think it is.
• And, most importantly, what your employees know it is.

If these three things do not align, you have work to do! The solution?

• Take the time to define your company’s guiding values and formulate a culture that supports those values.
• Communicate and promote the company culture tirelessly inside and outside the company.
• Make sure you and your leadership team are monitoring, training, and promoting the culture to every level of employee.
• Conduct periodic internal and external surveys to ensure you are progressing towards your goal.
• Make sure you address any issues quickly before any misinformation spreads.

As an executive, defining and promoting the company culture may be the single best use of your time. It sets the tone for every other function in the company.